Writing a new story for Calgary's oldest neighbourhood

Inglewood is a cultural staple. Dating back to 1875, Inglewood is Calgary’s oldest neighbourhood. Today, Inglewood is a vibrant culture-rich district with more than 220 businesses— retail shops, art galleries, music venues, and some of Calgary's best restaurants.

Our challenge was to promote the neighbourhood's charm. We assisted the Inglewood BIA in developing several creative campaigns that helped their audience reimagine Inglewood as a vibrant and diverse neighbourhood— a contemporary hub, rich with history.

motion graphics


In collaboration with Calgary-based illustrator, Mateusz Napieralski, we created a full animated storyboard for the Inglewood narrative

The new brand story described the intersection of contemporary culture with rich history, in a style as unique as the neighbourhood itself.



Design assets were made flexible for an immense spectrum of application— big and small.



We launched several engagement campaigns for individuals to tell their story, and contribute to the collective meaning behind Inglewood.