Rewriting the brand bible for a National swimwear staple



Swimco is a national retail swimwear brand with a rich history in Canada. Truly a grassroots story, Swimco has evolved over decades to become a household name. We were approached by the family at Swimco to help navigate a company-wide pivot into an e-commerce only business model with Brand Identity and Marketing assets.

brand identity


We created an interactive digital Brand Guide that allows for seamless communication of important compliance to a wide collaborative team of marketing contractors.



Empowerment and adventure seeking were the key influences for all of Swimco’s marketing creative.